IDA Promo Video

Influencer Digital Agency

Client: IDA
Website: idagency.it
Services: Motion Design, Content Creation

In short

IDA is a tech company offering tailored influencer marketing services through its intelligence engine that scans and selects the best influencers worldwide.

IDA’s featured Instagram story

For the launch of IDA’s new brand identity I was asked to create two Instagram snaps (30 seconds in total) to convey the new visual design and company mood.
I started by interviewing 3 key IDA employees to gather basic information about the services offered, classifying those in 3 main units:

  1. IDA: influencer marketing for clients, bridging between external influencers and businesses;
  2. IDA Agency: manages internal influencers social activity;
  3. IDA Insight: influencer metrics and scouting.

I then went on brainstorming and defining keywords and tone of voice through shared notes and occasional meetings to check and discuss my storyboard sketches.

IDA’s featured Instagram story

For the launch of IDA’s new brand identity I was asked to create two Instagram snaps (30 seconds in total) to convey the new visual design and company mood.
I started by interviewing 3 key IDA employees to gather basic information about the services offered, classifying those in 3 main units:

  1. IDA: influencer marketing for clients, bridging between external influencers and businesses;
  2. IDA Agency: manages internal influencers social activity;
  3. IDA Insight: influencer metrics and scouting.

I then went on brainstorming and defining keywords and tone of voice through shared notes and occasional meetings to check and discuss my storyboard sketches.

Storyboard process sketches

A very fun part: presented many different sketches and brainstormed fast and creatively with the selected employees. My focus here was mainly to check what resonated with them and what less, finding out why: this way I was able to set clear constraints for my communication strategy.

Execution

Tools used: After Effects, Dojo Ease plugin (to have uniform easing across all the animations), green screen for IDA’s model hands, Photoshop, Sketch (for graphic assets).