UX Process
Stage 1
Building empathy
- Learn about the audience
- Align with client values, mission and goals
- Define questions/problems to research later
Stage 2
Research
Attitudinal (listen what users say), Behavioral (observe what users do), Primary (generate original data), Secondary (use existing data from external sources)
Some common user research methods: 1:1 interview, focus group (3-5 target users), survey, usability testing
Stage 3
Analysis
All the gathered data gets commonly distilled in Personas and User Journey Map: both documents serve as reference in the next stage, to take informed decisions about both visual design and user experience in every facet.
Stage 4
Design
Aligning business goals and users needs/expectation.
Stage 5
Validation
Aligning business goals and users needs/expectation.